Ringing Ceders

You have a market that do not drink coffee from coffee machine and is not familiar to the concept of drinking from a coffee maker. Then, you have a company that is bringing in a new coffee maker, known as keurig coffee maker that 90% of the population has not heard of before. So, let me asked you this question, what is the success rate of this coffee machine making it? How can a seemingly unheard of machine make a splash and make any money on a target market that are not even interested in the machine format? You would also find it difficult right?